While I have been a massive sports fan all my life, I used to focus more on the consumption of the live sports themselves rather than those that cover them. However, over the past few years, as my interest has grown even more, I have begun to follow a few sports personalities closely.
Colin Cowherd is one of my favorite sports personalities. Cowherd is currently a TV and radio host working with Fox Sports. He hosted a radio show, which eventually escalated to a television program, on ESPN from 2003-2015. He attended Eastern Washington University and worked as a sports director at a local TV station in Las Vegas during his early career
The reason I enjoy Cowherd content so much is because he is never afraid to say something that may not be well-received. His show, "The Herd", is the top rated program on Fox Sports for a reason: He makes bold statements and, more importantly, supports them with facts or trends. Of course, in sports radio and TV, opinions are vital. But Cowherd makes rigorous arguments and backs them up with logical reasoning and concrete data.
Just as importantly, Cowherd is not afraid to admit when he is wrong. If you watch his program, it is likely that you will catch him multiple times a week saying "I could end up being horribly wrong here. If that happens, so be it." He understands that in order to make it in the sports pundit business, you must provide hot takes and not be afraid to be wrong.
Cowherd could probably be described as a "love him or hate him" type figure. He makes it known that he doesn't really care if some people don't like him. The reason why I gravity toward his programs is because he is a witty guy that is not afraid to make fun of himself sometimes. Furthermore, he gives you a glimpse into his personal life, which allows his viewers and listeners to connect with him. In conclusion, whether you agree with these tactics and this type of delivery or not, its these types of personality that have success in the sports pundit business.
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